Here’s some techie Inane for you. The phrase “Net new” has become very popular, and is now being flogged to death in high tech marketing materials and presentations. The beef I have with this silly phrase is that “Net” contributes absolutely nothing and is simply a trendy fluff-word. I propose substituting an equally worthless word such as “frog”. So you would say “We will be installing a frog new server setup”. See? It’s much more colorful, and equally worthless. I used this improved phrase in a meeting with a vendor the other day, and it did a great job of breaking his stride – always fun with vendors.
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